Everything You Need To Build & Scale Your eCommerce Store

Your First 100 Orders in 100 Days™

100 orders in 100 days is about one order a day. Not a viral week. One order a day, most days, for three months. This playbook gives you one page and one job for every one of those days, written for someone doing this for the first time. It covers the build in order: picking the product, setting up the store, getting your first traffic, then turning that traffic into orders. Open today's page, do the job, close the laptop. You also get six supporting courses, access to the Command Centre tool library, and a Connect membership with daily live coaching calls Monday to Friday and a private Slack full of other Aussie founders.

$49.00 AUD every week

Picking The Perfect Product

The wrong product is the most expensive mistake in eCommerce. Pick wrong and no agency, funnel, or ad budget will save you. Pick right and almost everything else gets easier.   In this 1-hour masterclass, Paul Warren walks you through the same 10 filters he uses to evaluate any eCommerce product, the same ones taught inside eCommerce Circle coaching. By the end you'll know whether to launch, fix the gaps, or walk away with the year you just saved yourself.   Includes the full masterclass and the scored Perfect Product Checklist (15 pages) you can run any product idea through in under 30 minutes. Built for aspiring and early-stage Australian founders going from $0 to their first $50k a month.   30-day, no-questions-asked money-back guarantee.

$24.00 AUD

The eCommerce Brand Communication Playbook™

Unlock the secrets to crafting a memorable and influential e-commerce brand! "The Million Dollar Brand Playbook™" is meticulously designed for e-commerce business owners who aspire to transcend the ordinary and build brands that not only sell, but resonate on a deep, personal level with their target audience. In today’s digital age, the market is saturated, but your story and values can set you apart. Dive deep, discover, and harness the power of your personal values and character traits to mold them into a potent brand communication strategy.

$24.00 AUD

The Conversion Rate Blueprint™

Transform your Shopify store into a high-converting powerhouse with the Shopify Store Conversion Playbook™, designed exclusively for e-commerce entrepreneurs eager to elevate their sales and enhance user experience. In this comprehensive course, you'll be guided by Paul, the Founder & CEO of eCommerce Circle & Insiteful. Discover the secrets to optimising every aspect of your online store, from product pages to collection processes. With the exclusive Shopify Store Conversion Checklist, you’ll gain access to the same strategies and tools that power all of our 7 & 8 figure client stores.

$24.00 AUD

Meta Ad Fundamentals™

Learn the core strategies behind successful Meta advertising. This course breaks down how to confidently launch, manage, and scale paid campaigns across Facebook and Instagram, without the overwhelm. Perfect for eCommerce brands ready to stop guessing and start growing with data-backed decisions.

$24.00 AUD

Meta Ads eComm Accelerator™

Join our Head Meta Ads Coach, Lachie Thompson, as he guides you through a simple but highly effective Meta Ads marketing strategy aimed at smaller brand owners spending $3k a month on ads. Lachie takes you step-by-step through through the fundamentals so you can get your ad account up and running on your own, so that it generates more profit without the headache.

$24.00 AUD

Creative Strategy For Meta Ads

Creative Strategy for Meta Ads teaches you how to plan, produce, and test scroll-stopping ads that drive real results. Learn proven frameworks used by top-performing brands to improve CTR, lower CPA, and scale faster with confidence.

$24.00 AUD

The eComm Brand Identity Blueprint™

In today’s crowded online marketplace, strong branding isn’t a luxury — it’s a necessity. This course is designed specifically for small eCommerce brand owners who want to take control of their visual identity and brand presence. Whether you're building from scratch or fine-tuning an existing store, this guide gives you the confidence, tools, and understanding to create a brand that feels professional, consistent, and unforgettable. No jargon. No fluff. Just practical, empowering knowledge to help you stand out and grow.

$24.00 AUD

High-Conversion Copywriting

Find the words that help customers understand your brand. High-Conversion Copywriting is a focused, done-with-you service for eCommerce founders who know their products but struggle to explain why customers should choose them. For $1,000 AUD including GST, you receive: • One 60–90 minute strategy call using our 4 Brand Pillars framework: Your Story, Your Presence, Your Audience and Your Uniqueness.• 2–3 homepage headline options, covering your main headline (H1) and supporting headline (H2), developed after your session.• A short implementation guide with tips for structuring the rest of your homepage copy around your new message. We work with you to clarify what you sell, who it is for and what makes your brand worth choosing. This service focuses on homepage headlines and messaging direction; it is not a full website copywriting or website implementation package. After payment, our team will contact you using the email address provided at checkout to arrange your session. Have your website link, current messaging, product information and any brand notes ready. $1,000 AUD including GST. One-time payment. Pay by PayPal or card.

$1,000.00 AUD

Connect™ by eCommerce Circle

The eCommerce Circle was built to give you the knowledge, clarity, and strategic edge that most store owners never get — and most coaches simply can’t teach. The truth is, a lot of what works in eCommerce isn’t shared publicly. Why? Because others profit from you not knowing it. Inside Connect™, we pull back the curtain. I’ve spent the last 25 years building and growing eCommerce brands — making millions, making mistakes, stacking wins, and collecting more scars than I can count. Everything inside Connect™ is built from that experience… so you can move faster, avoid the potholes, and grow with more confidence. Let’s get started — we’ve got work to do.

$97.00 AUD every month

Collective™ by eCommerce Circle

The next step for eCommerce founders who have outgrown entry-level support. Collective is our new mid-tier program for established founders who want more access, sharper feedback, and a stronger room. This is for operators doing real numbers, making real decisions, and needing real support.

$750.00 AUD every month

The Store Converter Kit™

A Premium Shopify template built on the Ella theme that has taken us 18 months to perfect - after building 200+ high-converting eComm stores. Plus, 2 months access to our private eCommerce coaching community - the eCommerce Circle. You'll receive community access, technical support and help on the best next steps to grow your business.

$997.00 AUD

The Store Converter Kit™ 365

A Premium Shopify template built on the Ella theme that has taken us 18 months to perfect - after building 200+ high-converting eComm stores. Plus, 365 Days access to our private eCommerce coaching community - the eCommerce Circle. You'll receive community access, technical support and help on the best next steps to grow your business.

$2,500.00 AUD

More Orders Command Centre™

The execution layer of the More Orders OS. Inside the OS, you learn what to fix. Inside the Command Centre, you build it. Access 100+ Engine-aligned execution GPTs designed to help you: • Write conversion-ready copy • Build ad campaigns • Structure email flows • Improve AOV • Diagnose bottlenecks • Launch faster • Execute across all 10Ps This is not training. This is build infrastructure. For founders who are done learning and ready to install.

$100.00 AUD every month

More Orders 365™ by eCommerce Circle

More Orders 365™ gives you lifetime access to the More Orders Command Centre plus 12 months inside Connect by eCommerce Circle. You get the AI tools, training, live calls, frameworks, and founder support you need to take control of your eCommerce business for the next 365 days and keep the Command Centre for life.

$49.00 AUD every week

More Orders 365+™ by eCommerce Circle

Everything you need to build your store properly from day one - with the tools, support, and systems to grow all year. Your store. Your systems. Your people. Sorted for 12 months.

$3,000.00 AUD

Google Ads Account Clean Up Package

A professional Google Ads account audit and rebuild for brands already spending on Google who want to stop wasting money, clean up their account and build a stable foundation they can confidently scale.

$1,425.00 AUD

Meta Ad Account Clean Up Package

A professional meta ads account rebuild for brands spending on Meta who want a stable, scalable foundation before committing to full management.

$1,425.00 AUD

Meta Ads Creative Pack

A creative-only package for brands that need better ad assets to test on Meta. Includes 9 static ad creatives, mapped across 3 distinct angles, delivered inside a Canva whiteboard with template structure your team can use to plug in copy and launch fast.

$950.00 AUD

The $40K to $400K Formula™ Workshop VIP Upgrade

Want Exclusive Access To 6 Hours Of LIVE Footage, Resources and Workbooks From Our 2024 Members Retreat? Plus $2,863+ Worth Of VIP Bonuses For Just $97!

$97.00 AUD

How to Hire Virtual Assistants Course

$24.00 AUD

How to Grow a Profitable Facebook Group Course

$24.00 AUD